Privacy Policy

At Biyah, operated by Noor Innovations Ltd., we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application ("App").

Effective Date: 08/09/2025

Last Updated: 08/09/2025

At Biyah, operated by Noor Innovations Ltd., we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application ("App").

1. Information We Collect

We collect the following categories of personal data:

Personal Information:

• Identity Data: Name, username, email address, date of birth
• Profile Data: Gender, marital status, religion, location, profession, education, height, hobbies
• Contact Data: Email address, phone number (if provided)
• Content Data: Photos, profile descriptions, messages, preferences, "about me" sections

Technical Data:

• Device Information: Device type, operating system, unique device identifiers
• Usage Data: App interactions, screen views, feature usage, time spent in app
• Analytics Data: User behavior patterns, crash reports, performance metrics
• Attribution Data: Marketing campaign tracking, referral sources, deep link analytics

Communication Data:

• Push notification tokens for message delivery
• Chat messages and interactions with other users
• Support communications and feedback

2. How We Use Your Information

Legal Basis for Processing:

• Contract Performance: Providing matchmaking services, facilitating connections between users
• Legitimate Interest: Improving user experience, fraud prevention, analytics, app optimisation
• Consent: Marketing communications, optional profile features, push notifications

We use your information to:

• Provide and personalise our matchmaking services
• Facilitate connections and messaging between users
• Improve the user experience and app functionality
• Send important updates, notifications, and service communications
• Ensure safety and prevent fraud, abuse, or misuse
• Analyse usage patterns to enhance our services
• Process payments and manage subscriptions

3. Third-Party Service Providers

We work with trusted third-party service providers to operate our platform effectively. These include:

• Cloud Infrastructure Providers: For secure data hosting and storage
• Analytics Services: For understanding user behavior and improving our app
• Payment Processors: For handling subscription and payment transactions
• Push Notification Services: For delivering messages and updates
• App Distribution Platforms: For app store distribution and updates

All third-party providers are bound by strict confidentiality agreements and process data according to our instructions and applicable data protection laws.

We are not responsible for any information you share directly with other users through the app. Please use discretion when sharing personal details in your profile or messages.

4. Data Storage & Security

Your data is securely stored using modern encryption technologies and industry-standard security practices. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

While we take appropriate security measures, we cannot guarantee absolute security and are not liable for any data breach beyond our reasonable control. In the event of a data breach that poses a high risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours as required by law.

5. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise these rights, contact us at info@biyah.app. We will respond to your request within 30 days and may require identity verification for security purposes.

6. Data Retention

We retain your data for the following periods:

• Deleted Accounts: 30 days grace period, then permanent deletion
• Analytics Data: Aggregated and anonymised data may be retained longer for business insights
• Legal Requirements: Some data may be retained longer to comply with legal obligations

You can request account deletion at any time through the app settings or by contacting us directly.

7. Children's Privacy

Biyah is not intended for individuals under the age of 18. We do not knowingly collect data from anyone under 18 years of age. If we become aware that we have collected personal data from someone under 18, we will take steps to delete such information immediately.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.

8. International Data Transfers

Your data may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the relevant authorities
• Binding corporate rules or certification schemes

9. Cookies and Tracking Technologies

Our app may use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Analyse app usage and performance
• Provide personalised content and features
• Track marketing campaign effectiveness

You can control cookie settings through your device preferences, though this may affect app functionality.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will:

• Post the updated policy within the app
• Notify you through the app or email
• Update the "Last Updated" date at the top of this policy

Your continued use of the app after changes are posted constitutes acceptance of the updated policy.